The Logo

The Rayvorro Logo was create from joining two semicolons together. The semicolon has been widely adapted in the mental health field as a symbol of a continued story. When a writer uses a semicolon instead of a period they choose to continue the sentence instead of ending it. Fearing that a semicolon would not allow our company to stand out, the early sketches for the Rayvorro Logo avoided using a semicolon. After the decision to allow semicolons in the Rayvorro logo development, it took only 10 minutes to sketch the logo, and 10 minutes to digitize it.

All of our previous sketches had directional arrows to represent a ray. In geometry a ray is defined as a part of a line that has a fixed starting point but no end point. We wanted the logo to reflect forward thinking, growth, movement, and new beginnings. Our mission is to inspire everyone to learn from the past, live in the present, and look forward to the future. Let each day be a new beginning for you!

The double semicolon logo creates an arrow from the negative space in the middle, formed from two paths. Our logo symbolizes a journey not taken alone. It is a representation of our slogan 'Let's Continue;' which is an invitation to continue together.